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  1. CRM
  • Getting Started
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  • CRM
    • Introduction to CRM
    • Forecast Dashboard
    • CRM Pipeline and Enquiry Management
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    • Dashboards
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  1. CRM

Forecast Dashboard

The Forecast Dashboard provides a live commercial overview of the enquiries recorded in the Fabritec CRM.
image.png
It combines pipeline value, probability, estimated cost, gross profit, enquiry outcomes, and tonnage into one management workspace. This helps sales and management teams understand:
How much active work is currently being pursued
How much of the pipeline is realistically expected to be awarded
What the active pipeline is expected to cost
How much gross profit the pipeline may generate
How many enquiries remain active
How much business has been won or lost
How sales performance changes across customers, countries, scopes, and Sales Owners
When future opportunities are expected to be awarded
How much open, won, and lost tonnage is recorded
The dashboard is calculated from CRM enquiry data. It does not create or estimate information independently.
Accurate results therefore depend on users maintaining enquiry values, costs, probabilities, statuses, dates, quantities, and ownership information.

📍 Where to Find the Forecast Dashboard#


Navigate to:
CRM → Dashboard
Users must have the View CRM Dashboard permission to access this page.
The records and totals visible to each user may also depend on whether their role allows them to view:
Their own CRM data
Team CRM data
All CRM data

Forecast Dashboard Control Panel#

The control panel at the top of the Forecast Dashboard determines which records are included in the dashboard calculations.
It contains:
Forecast Period
From Date
To Date
Dashboard Filters
Changing any of these controls recalculates the dashboard’s KPI cards, charts, and previous-period comparisons.

Forecast Period#

The Forecast Period field allows users to select a predefined reporting period.
The example shown uses:
Current year
This automatically sets:
From: January 1 of the current year
To: December 31 of the current year
Use this field when reviewing a standard reporting period rather than entering dates manually.
Depending on the available system options, other periods may be provided for shorter or historical reviews.

From and To Dates#

The From and To fields define the dashboard’s analysis window.

From#

The first date included in the selected reporting period.

To#

The final date included in the reporting period.
Use the calendar icons to select the required dates.
Example:
From: 1/1/2026
To: 12/31/2026
After changing the date range, Fabritec recalculates the dashboard using enquiries that match the selected period and active filters.

Dashboard Filters#

Click Filter in the upper-right corner of the Forecast Dashboard to open the Dashboard Filters window.
The filter window allows users to narrow every KPI, chart, and comparison using one or more commercial dimensions.
image.png
The available filters are:
Status
Sales Owner
Country
City
Scope of Work
Customer
Win Rate Basis
Include Enquiries Without an Expected Award Date
Multiple filters can be applied together.
Example:
Country: Saudi Arabia
Sales Owner: Selected salesperson
Scope of Work: Structural Steel
Status: Quoted
The resulting dashboard will show only enquiries matching all selected conditions.

Status#

Filters enquiries according to their current CRM status.
Examples may include:
New
Qualified
Quoted
Hold
Won
Lost
Cancelled
Use this filter to focus on a particular stage or commercial outcome.
Example:
Select Quoted to review the value, cost, margin, and tonnage of submitted quotations.

Sales Owner#

Filters the dashboard by the salesperson assigned to the enquiry.
Use this filter for:
Individual sales reviews
Portfolio reviews
Sales accountability meetings
Team performance discussions
Forecast validation
An enquiry without a Sales Owner may not appear when a specific owner is selected.

Country#

Filters CRM enquiries by their selected country.
Use this filter to review regional commercial performance.
Examples:
Egypt
Saudi Arabia
Jordan

City#

Filters enquiries by city.
The City field is dependent on the selected Country and may remain unavailable until a country is selected.
Recommended sequence:
1.
Select the Country
2.
Select the City
This prevents users from selecting a city that does not belong to the chosen country.

Scope of Work#

Filters enquiries using the scopes assigned to the enquiry or its commercial lines.
Examples:
Structural Steel
Metal Works
Fabrication and Erection
Engineering
Painting
Site Installation
Use this filter to analyze a specific business line or service category.

Customer#

Filters the dashboard by a specific customer or prospect.
This is useful for:
Key-account reviews
Customer meetings
Commercial exposure analysis
Customer-specific forecasting
Reviewing all active opportunities for one company

Win Rate Basis#

The Win Rate Basis determines which enquiries are included in the Win Rate calculation.
Two options are available:
Closed Enquiries
All Enquiries
This setting changes the Win Rate KPI and any related Win/Loss analysis.

Closed Enquiries#

This is the standard completed-opportunity calculation.
The calculation is:
Won Enquiries ÷ (Won Enquiries + Lost Enquiries) × 100
Cancelled enquiries are excluded.
Example:
Won: 6
Lost: 4
Cancelled: 2
Win Rate:
6 ÷ (6 + 4) × 100 = 60%
The two Cancelled enquiries are not included.
Use Closed Enquiries when measuring performance only after opportunities have reached a final Won or Lost outcome.

All Enquiries#

This option measures Won enquiries against the wider commercial population.
The calculation shown by the system is:
Won ÷ (Won + Lost + Open + Hold) × 100
Cancelled enquiries are excluded.
Open enquiries may include statuses such as:
New
Qualified
Quoted
Hold enquiries are also included.
Example:
Won: 6
Lost: 4
Open: 20
Hold: 5
Win Rate based on All Enquiries:
6 ÷ (6 + 4 + 20 + 5) × 100 = 17.1%
This percentage will normally be lower than the Closed Enquiries result because active opportunities are included in the denominator.
Use this option when management wants to compare Won opportunities against the complete active and completed commercial population.

Include Enquiries Without an Expected Award Date#

This toggle controls whether enquiries without an Expected Award Date are included in the dashboard.
When the option is enabled:
Undated enquiries remain included in applicable KPI cards
Undated enquiries remain included in charts and comparisons
They may appear as Unscheduled in date-based charts
When the option is disabled:
Enquiries without an Expected Award Date are excluded from all dashboard KPIs
They are excluded from charts
They are excluded from previous-period comparisons
Use the option according to the purpose of the review.

Enable It When#

Reviewing the complete active Pipeline
Identifying enquiries with missing dates
Measuring all current commercial exposure
Conducting a data-quality review

Disable It When#

Preparing a scheduled forecast
Reviewing only opportunities with confirmed timing
Building a month-by-month expected-award plan
Excluding incomplete forecast records

Clear Filters#

Click Clear Filters to remove all selected Dashboard Filters.
This returns the filter fields to All and removes the selected filter conditions.
The date period remains controlled separately by the Forecast Period, From, and To fields.

Apply Filters#

Click Apply Filters to recalculate the Forecast Dashboard using the selected filters.
The filters apply to:
KPI cards
Charts
Win Rate calculation
Tonnage indicators
Previous-period comparisons
Close the filter window using the X icon when no changes should be applied.

Dashboard KPI Cards#

The KPI cards provide the main numerical summary of the selected commercial data.
The dashboard shown includes:
Total Pipeline
Weighted Forecast
Total Estimated Cost
Active Pipeline
Won Value
Lost Value
Win Rate
Gross Profit
Gross Profit %
Open Tonnage
Won Tonnage
Lost Tonnage
Monetary KPIs are displayed using the configured CRM reporting or Base Currency.
The example dashboard displays values in USD.

Total Pipeline#

Total Pipeline is the total commercial value of active enquiries.
It normally includes enquiries with Open or Hold outcome categories, such as:
New
Qualified
Quoted
Hold
It excludes completed Won, Lost, and Cancelled outcomes from the active Pipeline total.
Calculation:
Total Pipeline = Sum of the Total Amount of all active enquiries
In the example:
USD 52,299,914
Use this KPI to understand the complete unweighted value currently being pursued.
A large Total Pipeline does not mean the same amount is expected to be awarded. Probability should be reviewed through the Weighted Forecast.

Weighted Forecast#

Weighted Forecast is the probability-adjusted value of active enquiries.
Calculation for each enquiry:
Enquiry Total Amount × Probability
The dashboard adds the weighted value of all included active enquiries.
Example:
EnquiryAmountProbabilityWeighted Value
Opportunity AUSD 100,00010%USD 10,000
Opportunity BUSD 250,00050%USD 125,000
Opportunity CUSD 300,00090%USD 270,000
Total Weighted Forecast:
USD 405,000
In the shown dashboard:
USD 21,547,582
Use Weighted Forecast to understand the expected commercial value after applying the current likelihood of winning each opportunity.

Total Estimated Cost#

Total Estimated Cost shows the combined expected cost of delivering the active Pipeline.
Calculation:
Total Estimated Cost = Sum of all active commercial-line costs
In the example:
USD 39,502,037
The cost is calculated from the enquiry’s commercial lines using:
Quantity × Unit Cost
This KPI helps management compare the expected delivery cost against the active selling value.
An increase in Total Estimated Cost is shown as an attention indicator because higher expected costs reduce potential profitability unless selling values increase accordingly.

Active Pipeline#

Active Pipeline shows the number of active enquiries included in the dashboard.
This is an enquiry count, not a monetary value.
It includes Open and Hold enquiries that match:
The selected period
Applied filters
The Expected Award Date setting
The user’s CRM data visibility
In the example:
73 enquiries
The total can be understood from the active status counts:
New: 22
Qualified: 21
Quoted: 20
Hold: 10
Total:
73 active enquiries

Won Value#

Won Value shows the total commercial value of enquiries with a Won outcome.
In the example:
USD 7,333,100
When an enquiry is marked Won:
Its probability becomes 100%
Its amount contributes to Won Value
Its tonnage contributes to Won Tonnage where applicable
It participates in Win Rate calculations
Project-linking and project-conversion actions become available

Lost Value#

Lost Value shows the total commercial value of enquiries with a Lost outcome.
In the example:
USD 6,802,400
Use Lost Value together with:
Win Rate
Loss Reasons
Competitor Analysis
Sales Owner filters
Scope of Work filters
An increase in Lost Value is displayed as an attention indicator.
Cancelled enquiries are not included in Lost Value.

Win Rate#

Win Rate shows the proportion of opportunities recorded as Won.
The calculation depends on the selected Win Rate Basis:

Closed Enquiries#

Won á (Won + Lost)

All Enquiries#

Won á (Won + Lost + Open + Hold)
Cancelled enquiries are excluded from both calculations.
In the example, the Closed Enquiries result is:
60%
Always confirm the selected Win Rate Basis before comparing the percentage between reports or meetings.

Gross Profit#

Gross Profit shows the potential gross profit of the active Pipeline.
Calculation:
Gross Profit = Total Pipeline − Total Estimated Cost
Using the example values:
Total Pipeline: USD 52,299,914
Total Estimated Cost: USD 39,502,037
Gross Profit:
USD 12,797,877
This KPI reflects the active Pipeline rather than the Won or Lost Value cards.
A negative Gross Profit means the active Pipeline’s estimated cost is greater than its selling value.

Gross Profit %#

Gross Profit % shows the potential gross margin of the active Pipeline.
Calculation:
Gross Profit ÷ Total Pipeline × 100
Using the example values:
USD 12,797,877 ÷ USD 52,299,914 × 100 = 24.5%
A negative percentage indicates that the active enquiries are expected to generate a gross loss.
Review negative or unusually low margins before quotation approval.

Open Tonnage#

Open Tonnage shows the calculated weight associated with active enquiries.
In the example:
6,661.9 T
This KPI helps production, planning, and management teams estimate potential future manufacturing workload.
Open Tonnage depends on:
Commercial-line quantities
Selected units
Unit conversion rules
Active enquiry status
A value of zero may mean that the commercial lines use non-weight units such as:
Square meter
Cubic meter
Piece
Lot
Day

Won Tonnage#

Won Tonnage shows the calculated weight associated with Won enquiries.
In the example:
1,723.6 T
This provides early visibility into confirmed workload before or during the enquiry-to-project handover.

Lost Tonnage#

Lost Tonnage shows the calculated weight associated with Lost enquiries.
In the example:
938.2 T
This helps management understand the operational volume that was pursued but not awarded.
Use Lost Tonnage with:
Loss Reasons
Competitor data
Customer filters
Country filters
Scope of Work filters
An increase in Lost Tonnage is displayed as an attention indicator.

Previous-Period Comparisons#

Each KPI card includes a comparison with the previous equivalent period.
Examples include:
+USD 52,299,914 New vs previous period
+73 Enquiries New vs previous period
+24.5 pp New vs previous period
No change vs previous period
These comparisons help identify whether the current result:
Increased
Decreased
Remained unchanged
Is new because no corresponding previous-period value existed

Positive and Attention Indicators#

Green indicators are used for favorable or positive movement, such as:
Higher Pipeline
Higher Won Value
Higher Gross Profit
Higher Won Tonnage
Red indicators highlight changes that may require attention, such as:
Higher Estimated Cost
Higher Lost Value
Higher Lost Tonnage
Lower profitability
The movement should always be interpreted in context. A higher Pipeline may be positive, but it may require additional review when the increase is concentrated in low-probability or low-margin enquiries.

Percentage Points#

Percentage KPI changes are displayed in percentage points, abbreviated as pp.
Example:
Previous Gross Profit %: 20%
Current Gross Profit %: 24.5%
Change: +4.5 pp
Percentage points should not be confused with percentage growth.

Pipeline by Expected Award#

The Pipeline by Expected Award chart displays active Pipeline Value across expected award months.
The chart helps users identify:
Months with high expected awards
Periods with weak Pipeline coverage
Potential future production peaks
Purchasing and capacity requirements
Enquiries missing expected award dates
The horizontal axis displays the expected award months.
The vertical axis displays the Pipeline Value.
Enquiries without an Expected Award Date may appear under:
Unscheduled
This depends on the Include Enquiries Without an Expected Award Date setting.

How to Interpret the Chart#

A high value in one month may indicate:
Several large opportunities are expected to be awarded together
Additional estimating and commercial follow-up may be required
Future production demand may be concentrated
Purchasing and resource planning should be reviewed
A month with little or no value may indicate:
Weak Pipeline coverage
Missing Expected Award Dates
A need for additional business-development activity
Opportunities scheduled outside the selected period

Pipeline by Status#

The Pipeline by Status chart shows the total commercial value held in each configured CRM status.
Statuses shown in the example include:
New
Qualified
Quoted
Hold
Won
Lost
Cancelled
Unlike the Total Pipeline KPI, which represents active enquiries, this chart can show the value across each individual status, including completed outcomes.
Use it to understand how the overall enquiry portfolio is distributed.

How to Interpret the Status Distribution#

High New Value#

May indicate:
A strong volume of recent opportunities
A need for qualification
Early-stage or uncertain Pipeline

High Qualified Value#

May indicate:
Opportunities have passed initial qualification
Additional estimating or technical work is required

High Quoted Value#

May indicate:
Significant submitted value awaiting customer decisions
A need for structured quotation follow-up

High Hold Value#

May indicate:
Delayed customer decisions
Suspended opportunities
Opportunities requiring management review

High Lost or Cancelled Value#

May require analysis of:
Pricing
Technical compliance
Delivery commitments
Competitors
Customer cancellation reasons

Value by Probability#

The Value by Probability chart groups active Pipeline Value by the configured probability assigned to each enquiry.
The example includes probability levels such as:
0%
10%
25%
35%
50%
75%
90%
100%
The available percentages depend on the Probabilities configured under CRM Settings.
Use this chart to assess the quality and maturity of the active Pipeline.

How to Interpret Probability Exposure#

High Value at 10% or 25%#

The Pipeline contains a significant amount of early-stage or uncertain work.

High Value at 50%#

A large portion of the Pipeline has reached a moderate commercial confidence level.

High Value at 75% or 90%#

The Pipeline contains strong near-award opportunities.

Unexpected Value at 0% or 100%#

Review the related statuses and probability configuration.
Normally:
Lost and Cancelled use 0%
Won uses 100%
Active Open and Hold statuses use configured probabilities below 100%
The Value by Probability chart is specifically described as an open Pipeline analysis, so final outcome enquiries should not normally contribute to active probability exposure.

How to Review the Forecast Dashboard#

1.
Navigate to CRM → Dashboard.
2.
Select the required Forecast Period.
3.
Confirm the From and To dates.
4.
Click Filter.
5.
Select the required Status, Sales Owner, Country, City, Scope, or Customer.
6.
Select the required Win Rate Basis.
7.
Decide whether enquiries without an Expected Award Date should be included.
8.
Click Apply Filters.
9.
Review Total Pipeline and Weighted Forecast.
10.
Compare Total Pipeline with Total Estimated Cost.
11.
Review Gross Profit and Gross Profit %.
12.
Review the number of active enquiries.
13.
Compare Won Value and Lost Value.
14.
Confirm the Win Rate Basis before interpreting Win Rate.
15.
Review Open, Won, and Lost Tonnage.
16.
Review the Expected Award chart for workload concentration.
17.
Review value distribution by Status.
18.
Review the quality of the Pipeline by Probability.
19.
Investigate missing dates, low margins, and unusual values.
20.
Update the affected enquiries and return to the dashboard.

Why Dashboard Values May Be Missing or Zero#

A KPI or chart may display zero when:
No enquiries match the selected period
Applied filters exclude all relevant enquiries
The user does not have permission to view the related data
No commercial values have been entered
No estimated costs have been entered
No Won or Lost enquiries exist
Commercial quantities use non-weight units
Expected Award Dates are missing and undated enquiries are excluded
Enquiries are assigned to another Sales Owner outside the user’s permitted data scope
Review the period, filters, permissions, and source enquiries before treating a zero value as a technical problem.

Governance Rules#

Dashboard results are calculated from CRM enquiry data.
Active Pipeline includes Open and Hold enquiries.
Won, Lost, and Cancelled enquiries are completed outcomes.
Weighted Forecast depends on the selected enquiry probabilities.
Total Estimated Cost depends on commercial-line costs.
Gross Profit is calculated from the active Pipeline and its estimated cost.
Win Rate depends on the selected Win Rate Basis.
Cancelled enquiries are excluded from Win Rate calculations.
Expected Award Dates should be maintained for active enquiries.
Tonnage depends on the quantities and units recorded on commercial lines.
Monetary totals are consolidated in the configured reporting currency.
Dashboard visibility depends on CRM roles and data permissions.

⭐ Best Practices#

Review the Forecast Dashboard before every sales meeting
Confirm the selected reporting period before interpreting results
Check whether Closed Enquiries or All Enquiries is selected for Win Rate
Review enquiries shown as Unscheduled
Assign a Sales Owner to every active enquiry
Keep Expected Award Dates current
Update probabilities when the commercial position changes
Add estimated costs before reviewing profit
Investigate low or negative Gross Profit %
Review large values concentrated at low probabilities
Review high-value Hold enquiries regularly
Move completed opportunities to Won, Lost, or Cancelled
Record Loss Reasons for all Lost enquiries
Use regional, customer, and scope filters during focused reviews
Compare previous-period movements instead of reviewing current totals alone

🔗 Related Articles#

Task Manager – Create, assign, and track operational tasks
Projects – Create and manage manufacturing projects
Documents – Manage project and customer documents
Reports – Analyze production and project performance
Dashboards – Track production productivity and trends
Modified at 2026-07-20 11:09:48
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